In August 2019, Samsung (Samsung C&T America) participated in MAGIC by hosting an exclusive, elevated suite for its current brand partners and potential brand partners. The Presidents’ Suite served as a gathering space for owners, C-level executives, and other senior team members of brands to enjoy complimentary drinks and bites. Further, the Presidents’ Suite was located above the main floor and offered a unique perspective of the MAGIC trade show in action.
Potential brand partners were able to learn more about the Samsung partnership opportunity. “Our role, supporting partners only to concentrate their business, is conducted everywhere, here in show as well.” Bono Choi, General Director of Samsung C&T America stressed. “We had more than 20 meetings with potential customers and hope to have positive results to cooperate with them.”
For existing brand partners, the space offered a nice respite from the hectic nature of trade show days. During happy hour, one of the visitors commented, “I will never forget Samsung’s complimentary service and look forward to seeing them at MAGIC every year.”
Attendees included several women’s contemporary brands based in Los Angeles and elsewhere along the West Coast. Members of KAMA (Korean American Apparel Manufacturers Association) were also in attendance.