Business of Fashion News: Moving Your Fashion Brand into the Next Phase: Partnering with Samsung’s Wholesale Fashion Infrastructure Platform

Michael Hahn, Vice President at Samsung C&T America conducted a seminar for about 55 attendees at last week’s MAGIC trade show in Las Vegas. Hahn discussed Samsung C&T’s wholesale fashion business model which supports brands as they grow their business without giving up any equity.

Gloria Brandes Founder and CEO of contemporary apparel brand BB Dakota shared her story about working with Samsung C&T. BB Dakota has been utilizing the infrastructure platform since 2008, when Brandes said her company needed help taking things to the next level. “Samsung was exactly what we needed,” she told attendees. “We could plug into their system and go.” For Brandes, working with Samsung allowed her to “focus on what I’m good at, which is product.”

With Samsung as a partner, BB Dakota has increased their business every year and in 2015 launched Cupcakes and Cashmere’s first fashion collection.

Read more Samsung fashion industry success stories.