Samsung C&T’s wholesale fashion business model supports brands as they grow their business. In 2008, BB Dakota – the contemporary apparel brand for the modern girl began utilizing Samsung’s infrastructure platform. Khanh T.L. Tran recent article in WWD:
“BB Dakota is dressing up for its debut next spring in the bridal category.
Guided by an alumna of BCBG Max Azria’s runway shows, the Costa Mesa, Calif.-based young contemporary brand is readying to unveil BB Dakota Occasion, a line of dresses designed for a younger customer who wants to display her fashion flair at weddings, prom and other special soirees.” Read more.
Read more about Samsung fashion industry success stories.