The New York based footwear company AL&S entered into the partnership in 2003 and through the years they have been able to strategically position their business with fashion industry trends. With the financing and logistical support of Samsung the sales have more than doubled since the start of the partnership.
WWD February 3, 2015
Iconix Brand Group Inc. has ponied up $37 million in cash for the North American rights to the athletic brand Pony and related intangible assets in partnership with Anthony L&S Athletics from Symphony Holdings LLC.
Pony’s assets will be purchased through a newly formed subsidiary, which will be 75 percent owned by Iconix and 25 percent by AL&S. In exchange for its 25 percent stake in the partnership, AL&S contributed its previously held perpetual rights to the Pony brand in the U.S. and Canada, and will be the core footwear licensee going forward. AL&S (which has been rebranded as Unlimited Brand Group) owns, licenses, markets and distributes brands such as Etonic, G-Star, RAW Footwear, and Levi’s Strauss & Co. Footwear.