The first fashion partnership with Samsung

FUBU started it all in 1996 by helping to launch Samsung’s fashion financing and infrastructure platform.  The partnership between Samsung and FUBU began at virtually the start-up stage in sales and reached an astounding $200 million within five years.

“I ended up finding a great strategic partner in Samsung America, who understood global distribution.   Samsung directed me, guided me, and assisted me in my global expansion. Also, with a huge international company like Samsung on our side, we instantly had an incredible amount of clout with all the retailers.”
-Daymond John, CEO of FUBU