FUBU started it all in 1996 by helping to launch Samsung’s fashion financing and infrastructure platform. The partnership between Samsung and FUBU began at virtually the start-up stage in sales and reached an astounding $200 million within five years.
“I ended up finding a great strategic partner in Samsung America, who understood global distribution. Samsung directed me, guided me, and assisted me in my global expansion. Also, with a huge international company like Samsung on our side, we instantly had an incredible amount of clout with all the retailers.”
-Daymond John, CEO of FUBU